MARKET STRATEGY
- Creating a Recipient Profile
- Defining Digital Marketing Tools
- Assessing Digital Marketing Channels and Their Assets as a Goal
- Assessing Existing Digital Marketing Channels and Their Assets
- Evaluating Owned Digital Marketing Channels and Their Assets
- Evaluating Acquired Digital Marketing Channels and Assets
- Integration
CONTENT MARKETING
- Reaching Target Audiences
- Managing Content as an Entity
- Creating Quality Content
- Strategic Marketing Approach
- Promoting Customer Movement
- Creating Trustworthy Messages
SEO SERVICES
- What is SEO? Why Is It Important?
- Keyword Selection
- Google Analytics
- Search Engines Ranking Criteria
- Factors Affecting SEO Eligibility
SEM - PAID ADVERTISING SERVICES
- Paid Search Ads
- PPC (Pay Per Click - Pay Per Click)
- PPC (Pay Per Call - Pay Per Call)
- CPC (Cost Per Click - Cost Per Click)
- CPM (Cost Per Thousand Impressions - Cost Per Thousand Impressions)
E-MAIL MARKETING AND AUTOMATION
- What is Marketing Automation?
- Differences Between Email Marketing and Automation
- How To Find Potential Customers?
- Brand Building
- Tracking Customer Movements
- Behavior Analysis
SMM - SOCIAL MEDIA MARKETING
- Strategy Formulation
- Choosing the Right Channel
- Setting Social Media Goals
- Gaining Customers on Social Media
