We can define content management as "managing content as an asset to reach target audiences and achieve marketing goals." Content marketing is the most important part of marketing. SEO works with email marketing and social media. Quality content increases traffic and conversions.
Creating engaging content is one of the most powerful online marketing techniques available today because it uses many marketing techniques:
- SEO
- Paid search marketing
- Social media marketing
- Email marketing
- Conversion rate optimization
The goal of content marketing should be a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. Content should benefit a clearly defined audience. People who read your blogs or watch your videos should find something of value in it. A good content marketing strategy drives profitable customer action. Friends want to do business with organizations that understand “people like me.” They rely on recommendations from other consumers like themselves, so when a friend shares branded content via social media, the message gains additional credibility. Content marketing gives you the opportunity to gain this credibility by creating messages that show how your product or service can make a positive difference in your prospect's life.