Making information about your company, your work, your products, and your services accessible on the web has gained importance since the end of the 90's. Now, your website is perceived as the image of your company and the professionalism of your work. What needs to be done for your site does not end with preparing the visual and technical infrastructure suitable for your company image. Your website needs to be found and known by as many people as possible in line with your target audience. Thus, you will have the opportunity to be one step ahead of your competitors in the virtual world.

There is a false belief that registering your website with search engines is sufficient to promote your website and increase visitor traffic. Sign up for as many search engines as you want, if the page (s) related to products or services on your site does not appear on the first, 2nd or 3rd page in the search results made with your keyword, you have lost it from the beginning.



Adsense - Google's content-based advertising program that appeals to website owners. It's an easy way to earn money by posting Google ads on your site relevant to your content.

Adwords - It is the form of Google's Adsense program based on contextual advertising that appeals to advertisers. PPC (pay per click) is one of the earliest examples of advertising.

Algorithm (Algoritm) - The formula that determines how pages on the Internet are ranked among search engine results.

Anchor Text - The text that defines the Link.

ALT text - Text that appears when you hover the mouse over an image or image.


Click - Clicking on the advertiser's advertisements or links on other pages to reach their site.

Cost-per-Click (CPC) - "Pricing per click", translated into Turkish, is the fee each time the link is clicked on a link on a site that provides a link to the advertiser's own site.

Conversion - It is the conversion of traffic to a site or page into results such as sales, subscription, and membership in the direction of the advertiser's expectations.

Cross Linking - It is the linking of different sites, mostly belonging to the same person / company. Excessive use of this application, which is preferred to increase the number of links of the sites, may result in punishment by search engines.


Directory - Directories that consist of the hierarchical order of sites registered by site owners. The best known example is Yahoo !.

Doorway Page - Also referred to as Gateway Pages, they are web pages that are often modified to rank high among search engine results. They act as "transition pages" that will draw the visitor into the site. Exaggerated use of such pages can lead to exclusion from search engines.


Google Bomb - In this application, which has been popular recently, many sites are set up that link to a single site in order to rise among Google search results or to redirect Google's search results.

Google Dance - The name given to the period in which Google renewed its search engine rankings. During this time, Google's primary and secondary (secondary) list rankings will differ.


Hidden Text - It is the text that appears to search engine spiders / robots but not to site visitors because it is made the same color as the background of the page. Used to add additional keywords without adding content to the page. Most search engines penalize websites that use hidden text.


Keyword - It is a group of words or words that we type in the search engine boxes to bring the results we want while searching on the Internet. Search engines rank the pages that are most relevant to that keyword among the sites / pages in the database, according to certain formulas (algorithm) they know only.

Keyword Density - How often the keyword appears on a page. For Google, it is believed that any word must have a density of at least 2% -3% in order to be considered a keyword of a site / page or article, pages with a keyword density of over 6% -7% are likely to be considered spam.

Keyword Stuffing - The name given to filling the page with meaninglessly sequenced keywords to redirect search engines results.


Link Popularity - The number of important sites that link to a site.


PageRank (PR) - An evaluation method developed by Google to rate web pages between "PR0 and PR10". Although it is not known exactly, it is known that Google places the most importance on the link popularity of a page for this rating.

PPC (Pay-per-Click) - Abbreviation for words that can be translated into Turkish as Pay Per Click. The name given to the form of advertising in which the advertiser only pays for the traffic provided by their ads.


SE (Search Engine) - Search engine. The biggest ones are Google, Yahoo !, AltaVista, MSN.

SEO (Search Engine Optimization) - It is referred to as Search Engine Optimization in Turkish. It is the arrangement of websites / pages in accordance with the criteria that the search engine robot is looking for, so that they can appear in the top positions in search results. The fact that a site / page is ranked first in the search engine results is a very important application for internet marketing because it increases the recognition potential of the site.

SERP (Search Engine Results Pages) - Search engine results pages.

Spam - "Spam", which is encountered in SEO, that is, in search engine optimization, is a redirect technique designed to make the page appear in the first place and violates the rules of the search engine.

Spider (Spider) - A program that browses internet pages for search engines by visiting their sites and saves certain information in the search engine's database.

Stop Word - Words like "and, with, or" that are ignored by search engines because they are used very often and cannot contribute to understanding.
Certain words that contain sexuality and may cause the site to be excluded from the search engine rankings by search engines are called "stop words". When search engine robots come across these words while browsing the internet, they immediately leave that site and add all the information they have collected so far about that site.
they erase from their data memory. Even if you clean the same site of these words and re-register them, they are not accepted.

Submission - Adding a URL to a search engine's list of URLs for crawling. It is to notify a search robot spider to crawl the page and eventually add it to the search engine's database.


Tag - Located between the HTML code of the web page

Title Tag - A meta information tag that is placed at the top of a web page and displayed in the title bar.

Meta Tags - The group of tags (tags) that are part of the HTML coding of a website and used to describe the page. The most important of these in terms of search engine optimization are TITLE (Title), DESCRIPTION (Description), and KEYWORDS (Keywords) tags.

Traffic - The number of visitors to a website or page. The total number of visitors, page hits, page views, etc. in a certain time period. expresses. As a general term, it defines the data circulating on the internet.

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